“How It All Got Started”

 Sweet Aroma was founded in 2013 after constantly being disappointed with custom cake purchases for our son’s birthday. Our late mother gave us the name as she enjoyed the aromas that were present while we were baking. We come from a family of cooks including a grandmother who had always been an amazing, scratch baker, so we knew the taste we wanted. Our family is accustomed to homemade cake so we decided to give the people of Memphis cake that not only looks good but taste good too!

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